With over 25 years experience in grassroots lobbying, Mike Gibson oversees the grassroots division at S-3. Prior to joining S-3, he created Advocacy Group, inc (AGI) in 2004 where as president, he served in the executive leadership role, oversaw overall company operations, and also directly supervised all field operations and telephone outreach programs. This experience in grassroots lobbying and the combination of long-term strategic perspective and hands-on project management, Gibson has been able to plan, implement and analyze grassroots campaigns of all types—educational and marketing, regulatory and legislative, local and national, high-volume and highly selective— incorporating a range of grassroots tactics.
Prior to establishing AGI, Gibson was Executive Vice President of Operations, at the Direct Impact Company where he was employed for ten years. In this role, Gibson spearheaded the successful application of the company’s capabilities in direct education, public relations, advertising, grassroots media and marketing and other promotional campaigns. He directly oversaw and implemented Direct Impact’s most effective integrated grassroots programs. Gibson helped develop a bi partisan field network and create a high touch direct contact center. Through these efforts, Gibson was able to build the unique contact patterns still utilized in grassroots campaigns today. He led over 350 campaigns in conjunction with Direct Impact, OnPoint Advocacy, Burson Marstellar, Fleishman Hillard, Edelman, and APCO on a range of issues and in all 50 states.
Prior to his tenure at Direct Impact, Gibson assisted in the creation of and managed grassroots efforts at the National Rifle Association. Mike has worked with numerous candidates including Senate minority leader Mitch McConnell as well as many corporations and trade associations. Mr. Gibson’s clients have included: Association of American Railroads (AAR), American Chemistry Council (ACC), America’s Health Insurance Plans (AHIP), Aventis, Business Roundtable, International Council of Shopping Centers (ICSC), Kmart, Lincoln Mercury, National Mining Association (NMA), Shell, and United States Telcom Association (USTA). Gibson also was also employed at the Republican National Committee during the 1992 Presidential Cycle. He stays involved in local politics as a board member on the Talbot County Republican Council. Gibson graduated from the University of Louisville, Kentucky, with a B.A. in economics.